Your Website Is Your First Impression
Most TMS patients will check out your website before they ever pick up the phone. If it looks outdated, loads slowly, or doesn’t answer their questions, they’ll hit the back button and try the next clinic. Your site needs to educate, build trust, and make it easy to take the next step.
Must-Have Pages
Homepage
- Clear statement of what you do (TMS therapy for depression)
- Location and contact info above the fold
- “Schedule a Consultation” button — prominent, not buried
- Insurance logos
- Brief credentials (board-certified, FDA-cleared devices)
Treatment Pages
One page for each condition you treat:
- TMS for Depression
- TMS for OCD
- TMS for Anxiety
- Each targeting local search terms
About / Meet the Team
- Real provider photos, bios, and credentials
- Your TMS experience (how many patients you’ve treated)
- Certifications and hospital affiliations
- Why you chose TMS — a personal touch goes a long way
Insurance and Cost
- List of accepted insurance carriers
- What the prior authorization process looks like
- Self-pay pricing (if you offer it)
- Financing options
Patient Resources
- What to expect during TMS
- How to prepare for your first session
- FAQ page
- Patient testimonials and reviews
Contact
- Phone number, address, hours
- Contact form
- Embedded Google Map
- Online scheduling link (if available)
Design Principles for Medical Websites
- Clean and modern — skip the cluttered layouts, stethoscope stock photos, and blue-and-white-everything approach
- Mobile-first — 60%+ of healthcare searches happen on phones
- Fast loading — under 3 seconds, especially on mobile
- Accessible — WCAG 2.1 AA compliance (alt text, keyboard navigation, sufficient contrast)
- HIPAA-aware — contact forms should be secure, and don’t collect PHI unless you need to
What Converts Visitors Into Patients
- Phone number in the header — clickable on mobile
- Clear call to action on every page — “Schedule a Free Consultation”
- Insurance verification tool — even a simple “Do you accept my insurance?” form
- Patient reviews — embedded Google Reviews or testimonials
- Video — a 2-minute “What is TMS?” video on the homepage boosts engagement significantly
Common Mistakes
- No mobile optimization — instant credibility killer
- No calls to action — beautiful info with no way to act on it
- Stock photos only — real photos of your facility and team build far more trust
- Buried contact info — if people can’t find your phone number in 5 seconds, they leave
- No SEO — a gorgeous website nobody finds is worthless
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TMS List is the most comprehensive TMS therapy directory worldwide, connecting patients with verified providers across 20+ countries. We don’t accept payment to influence rankings, all reviews come from real patients, and clinic information is regularly verified.
Whether you’re a patient researching treatment or a clinic looking to grow, our platform helps match the right people with the right providers. Contact us to learn more about how we can help.
Find TMS Providers
Getting Started
For TMS Clinics
List your clinic on TMS List to reach patients actively searching for treatment.
Get Listed →For Patients
Browse our directory of verified TMS providers with real reviews and insurance info.
Find a Clinic →Why TMS List?
TMS List is the most comprehensive TMS therapy directory worldwide, connecting patients with verified providers across 20+ countries. We don’t accept payment to influence rankings, all reviews come from real patients, and clinic information is regularly verified.
Whether you’re a patient researching treatment or a clinic looking to grow, our platform helps match the right people with the right providers. Contact us to learn more about how we can help.